Privacy policy
Last updated 12 October 2026
This policy explains what personal information we collect when you use our shop, why, and what rights you have. We only collect what we need to sell and deliver your order.
Who we are
vialinepeptides is the trading name of a UK sole trader, who is the data controller for your information. Contact us about privacy at support@vialinepeptides.co.uk.
What we collect
- Your details: name, email, phone number (optional) and delivery address.
- Your order: items, totals, delivery option, payment method, order status and tracking number.
- Payment information.
- Bank transfer: the payment reference and amount, as shown in our bank account.
- Crypto: the amount and our receiving address. Transactions on public blockchains are visible to anyone.
- Card: handled entirely by Revolut. We see the payment status, never your card number.
- Your choices at checkout: whether you accepted our terms, whether you want emails about new products and deals, and whether your first name and town may appear in our recent-orders feed.
- Technical information: your IP address and browser details, used by our hosting provider's security check (Cloudflare Turnstile) to stop automated abuse, and kept in short-lived server logs.
Why we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Taking payment, sending order emails, dispatching and delivering your order, handling returns and refunds | Contract |
| Keeping order and payment records for tax and accounting | Legal obligation |
| Preventing fraud and automated abuse, keeping the site secure | Legitimate interests |
| Showing "first name from town bought…" in our recent-orders feed. We only ever show your first name, town, the product and a rough time. | Legitimate interests. You can opt out at checkout or at any time by emailing us. |
| Emailing you about our own new products and deals | Customer "soft opt-in" under the Privacy and Electronic Communications Regulations. You can opt out at checkout, with the unsubscribe link in any marketing email, or by emailing us. |
Who we share it with
We don't sell your information or share it for anyone else's marketing. We use these providers to run the shop:
- Cloudflare: website hosting, our order database, sending emails and security checks.
- Royal Mail: your name, address, and email or phone for delivery updates.
- Revolut: processing card payments, if you pay by card.
- postcodes.io: your postcode only, to check it exists.
Some providers may process data outside the UK. Where they do, appropriate safeguards are in place, such as the UK International Data Transfer Addendum.
How long we keep it
We keep order records for 6 years after the end of the tax year they relate to, as required for tax purposes. We keep your marketing preference until you opt out. Server logs are kept for a few days.
Your rights
You can ask us to:
- give you a copy of your information
- correct it
- delete it, where we don't need to keep it by law
- restrict how we use it
- stop using it for the feed or for marketing
- send it to you in a portable format
Email support@vialinepeptides.co.uk and we'll respond within one month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.
Cookies and browser storage
We don't use advertising or tracking cookies. Our site stores your basket in your browser so it's still there when you come back, and keeps your checkout details for the current browser session so you don't lose them if you refresh. Cloudflare may set strictly necessary security cookies, including for the security check at checkout. These are needed for the site to work, so they don't need your consent.